Save the date – Manufacturing first October 21, 2020

With Northeast Wisconsin an epicenter of manufacturing, Manufacturing First has rapidly become known as one of the state’s premier industry events. Since it began in 2011, Manufacturing First routinely welcomes more than 1,200 attendants and 550+ high school students annually to the KI Center in Green Bay. With the NEW Manufacturing Alliance and First Business Bank, Insight is a co-sponsor and coordinator of the event.

Manufacturing First features a full-day of speakers, informative presentations focused on innovation and the latest industry trends, multiple networking opportunities and an expo hall with more than 200 exhibitors highlighting their products and services. The students attending the event have an opportunity to meet with manufacturers about possible career options.

The evening prior to Manufacturing First, the NEW Manufacturing Alliance holds its Excellence in Manufacturing/K-12 Partnership Awards dinner honoring innovation at local companies and educators who are making a difference. Students pursuing careers in manufacturing also receive scholarships at the dinner.

There are many levels of sponsorship available for Manufacturing First and booth space always sells out so please contact your sales rep early to reserve your spot.

October 21 - Agenda

7:00 AM - 8:00 AM

BREAKFAST, REGISTRATION & NETWORKING

Sponsored by:
7:00 AM - 8:00 AM

BREAKFAST, REGISTRATION & NETWORKING

Sponsored by:

8:00 AM - 9:30 AM

KEYNOTE SPEAKER -

Sponsored by:

To Be Announced

Please check back!

8:00 AM - 9:30 AM

KEYNOTE SPEAKER -

9:30 AM - 3:30 PM

EXHIBIT HALL OPEN

180+ Exhibitors - XCELLD booths

XCELLD Booth Exhibitors

Exhibitors

Acuity • CR Meyer • EMT International • Fox Valley Technical College • Imaginasium •Lakeshore Technical College • Moraine Park Technical College • Northeast Wisconsin Technical College • Northwind IP Law • Nercon • Sadoff Iron • University of Wisconsin Green Bay • WEDC •

9:30 AM - 3:30 PM

EXHIBIT HALL OPEN

180+ Exhibitors - XCELLD booths

XCELLD Booth Exhibitors

Exhibitors

Acuity • CR Meyer • EMT International • Fox Valley Technical College • Imaginasium •Lakeshore Technical College • Moraine Park Technical College • Northeast Wisconsin Technical College • Northwind IP Law • Nercon • Sadoff Iron • University of Wisconsin Green Bay • WEDC •

9:45 AM - 10:30 AM

SPECIAL PRESENTATIONS

Upper Level
9:45 AM - 10:30 AM

SPECIAL PRESENTATIONS

Upper Level

11:00AM - NOON

11:00AM BREAKOUT SESSIONS

How Manufacturers Can Own Google Search in 2019

Is your website doing its job of attracting business or employment prospects and converting them into qualified leads? Learn how to use cutting-edge SEO tools and strategies, a “content pillar page” approach to website architecture and content strategy, and a continuous improvement approach to website optimization to make your web properties the hardest-working assets in your marketing mix.

Greg Linnemanstons of Weidert Group will discuss how to leverage SEO and develop a growth-driven website design for a holistic approach to owning search results in 2019.

Key takeaways:
1. Develop a high level view of SEO strategies and the implication for websites and content
2. Get introduced to some new tools available to diagnose and improve businesses search performance
3. Understand the basics behind Growth Driven Design, the data-centric continuous improvement approach to website development and optimization

Speaker bio:
Greg Linnemanstons is president of Weidert Group, a nationally recognized inbound marketing firm and Platinum HubSpot partner. Greg is a HubSpot Partner-certified inbound marketing consultant; his experience includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. President of Weidert since 2001, Greg holds a master's degree in marketing and finance from the Kellogg Graduate School of Management at Northwestern University and a bachelor's degree in economics from Lawrence University in Appleton.

11:00AM - NOON

11:00AM BREAKOUT SESSIONS

How Manufacturers Can Own Google Search in 2019

Is your website doing its job of attracting business or employment prospects and converting them into qualified leads? Learn how to use cutting-edge SEO tools and strategies, a “content pillar page” approach to website architecture and content strategy, and a continuous improvement approach to website optimization to make your web properties the hardest-working assets in your marketing mix.

Greg Linnemanstons of Weidert Group will discuss how to leverage SEO and develop a growth-driven website design for a holistic approach to owning search results in 2019.

Key takeaways:
1. Develop a high level view of SEO strategies and the implication for websites and content
2. Get introduced to some new tools available to diagnose and improve businesses search performance
3. Understand the basics behind Growth Driven Design, the data-centric continuous improvement approach to website development and optimization

Speaker bio:
Greg Linnemanstons is president of Weidert Group, a nationally recognized inbound marketing firm and Platinum HubSpot partner. Greg is a HubSpot Partner-certified inbound marketing consultant; his experience includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. President of Weidert since 2001, Greg holds a master's degree in marketing and finance from the Kellogg Graduate School of Management at Northwestern University and a bachelor's degree in economics from Lawrence University in Appleton.

11:30 AM - 1:00 PM

HOT LUNCH BUFFET

11:30 AM - 1:00 PM

HOT LUNCH BUFFET

1:00 PM - 2:00 PM

1:00PM BREAKOUT SESSIONS

Aligning HR and Marketing: How to Win at Recruitment and Retention through Marketing and Communication

86 percent of HR professionals agree that the recruitment they're tasked with is becoming more like a marketing exercise. Yet in most companies, marketing and HR have separate lives. When HR and marketing work together, they can see tangible benefits.

In today's tight labor pool, job candidates and employees are vetting you as an employer the same way they're deciding on a purchase - they're asking, "What's in it for me?" Whether you're striving to recruit or retain your top talent, it all starts with internal alignment.

Getting marketing and HR aligned is not a luxury or a nice-to-have on your corporate wish list. It's critical to building a culture that attracts and retains your best people. Learn why and how to get both departments on the same page.

Key takeaways:
-Understand the importance of the job-seeker journey and the messaging opportunists available at each touch point.
-Learn how leveraging key marketing tools can help HR recruit and retain employees
-Explore real ways HR and Marketing can start working together for recruitment and retention success.


Speaker bio:
John Behrens is an associate creative director and lead copywriter at Imaginasium. In his role, John collaborates to develop brand and marketing strategies, positioning and messaging for B2B and B2C organizations, ranging from the small and local to large, international corporations. He is responsible for gaining deep understanding of a client's business goals and unique differentiators, then collaborating with the team to create engaging communication that spurs internal and external audiences to action.

1:00 PM - 2:00 PM

1:00PM BREAKOUT SESSIONS

Aligning HR and Marketing: How to Win at Recruitment and Retention through Marketing and Communication

86 percent of HR professionals agree that the recruitment they're tasked with is becoming more like a marketing exercise. Yet in most companies, marketing and HR have separate lives. When HR and marketing work together, they can see tangible benefits.

In today's tight labor pool, job candidates and employees are vetting you as an employer the same way they're deciding on a purchase - they're asking, "What's in it for me?" Whether you're striving to recruit or retain your top talent, it all starts with internal alignment.

Getting marketing and HR aligned is not a luxury or a nice-to-have on your corporate wish list. It's critical to building a culture that attracts and retains your best people. Learn why and how to get both departments on the same page.

Key takeaways:
-Understand the importance of the job-seeker journey and the messaging opportunists available at each touch point.
-Learn how leveraging key marketing tools can help HR recruit and retain employees
-Explore real ways HR and Marketing can start working together for recruitment and retention success.


Speaker bio:
John Behrens is an associate creative director and lead copywriter at Imaginasium. In his role, John collaborates to develop brand and marketing strategies, positioning and messaging for B2B and B2C organizations, ranging from the small and local to large, international corporations. He is responsible for gaining deep understanding of a client's business goals and unique differentiators, then collaborating with the team to create engaging communication that spurs internal and external audiences to action.

2:00 PM - 3:00 PM

POWER HOUR

Exclusive hour on expo floor to register for cash and prizes! Bring extra business cards (30+) to participate!

POWER HOUR on the expo floor from to 2 to 3 P.M. During this hour only, there will be music and registrations for giveaways. Participating businesses will have a Power Hour registration box and attention getting balloons. Each give-a-way is worth a minimum of $200. Attendees must drop a business card in the boxes during this hour to qualify. Winners will be announced at the start of the cocktail reception and they must be present to win.
Plus, one winner will be selected to go into the First Business Bank cash cube to grab as much money as possible in a timed contest.

All Prize Giveaways are of $200 value or more – Bring extra business cards for Power Hour to register for great prizes!

2:00 PM - 3:00 PM

POWER HOUR

Exclusive hour on expo floor to register for cash and prizes! Bring extra business cards (30+) to participate!

POWER HOUR on the expo floor from to 2 to 3 P.M. During this hour only, there will be music and registrations for giveaways. Participating businesses will have a Power Hour registration box and attention getting balloons. Each give-a-way is worth a minimum of $200. Attendees must drop a business card in the boxes during this hour to qualify. Winners will be announced at the start of the cocktail reception and they must be present to win.
Plus, one winner will be selected to go into the First Business Bank cash cube to grab as much money as possible in a timed contest.

All Prize Giveaways are of $200 value or more – Bring extra business cards for Power Hour to register for great prizes!

3:30 PM

EXHIBIT HALL CLOSES

Teardown begins at 3:30 PM
3:30 PM

EXHIBIT HALL CLOSES

Teardown begins at 3:30 PM

3:15 PM - 3:30 PM

SPECIAL PRESENTATION -

Upper Level
3:15 PM - 3:30 PM

SPECIAL PRESENTATION -

Upper Level

3:30 PM - 5:00 PM

BUSINESS AFTER HOURS COCKTAIL RECEPTION - Power Hour Giveaway

Upper Level
Sponsored by:
3:30 PM - 5:00 PM

BUSINESS AFTER HOURS COCKTAIL RECEPTION - Power Hour Giveaway

Upper Level
Sponsored by: